TAP> Advise customers to optimise choice and benefits
Course Purpose Matching and advising a prospective customer to a product or service entails understanding their needs and providing relevant information. Generating choices and options for a customer involves presenting alternatives that align with their preferences and requirements. What you’ll …
Course Purpose
Matching and advising a prospective customer to a product or service entails understanding their needs and providing relevant information. Generating choices and options for a customer involves presenting alternatives that align with their preferences and requirements.
What you’ll learn
This unit standard aims to produce informed sales people within the automotive industry. It will be useful for learners who sell retail and commercial motor vehicles, tyres, motor bikes and vehicle parts. On achievement of this unit standard, the learner will be able to establish rapport with a prospective customer, match and advise a prospective customer to a product or service and generate choices and options for a customer.
Duration: 1 Day
Curriculum
- 3 Sections
- 15 Lessons
- 1 Day
- Unit 1: Establish rapport with a prospective customerASSESSMENT CRITERIA5
- 0.0Company policies and procedures appropriate to the sales are described in the context of organisational prescripts for employee’s manner and appearance.
- 0.1Interactions with customers are demonstrated according to company policies and procedures.
- 0.2Information is conveyed to a prospective customer with reference to a package that meets the needs of a specific customer.
- 0.3The customer’s needs are identified according to company methodology, policies and procedures.
- 0.4Customer needs are clarified according to company policies and procedures.
- Unit 2: Match and advise a prospective customer to a product or serviceASSESSMENT CRITERIA6
- 0.0A prospective customer’s needs are analysed in terms of products or services according to standard company policies and procedures.
- 0.1A presentation of matching products or services is compiled to provide feedback to a prospective customer.
- 0.2An explanation of associated costs is presented to a customer according to company policies and procedures.
- 0.3The sales interview is conducted according to company policy and procedures.
- 0.4Customer interest is maintained by demonstrating the ability to remain flexible and achieve the defined sales objective.
- 0.5Add-on products or services are demonstrated by presenting these in such a way as to increase the value of the sale.
- Unit 3: Generate choices and options for a customerASSESSMENT CRITERIA4
- 0.0An opportunity to fully investigate the available options is given to the customer.
- 0.1A selected option’s features and benefits are explained and demonstrated following company policies and procedures
- 0.2The customer’s understanding of the option is enhanced by explaining the range of products or services.
- 0.3A comparison between products or services is made with reference to selected options of a specific brand to similar products of a competitor.
Requirements
- Grade 11
- NQF Level 3