What is Brand Mix Elements ?

Branding is one of the most important aspects of any business, large or small, retail or business-to-business (B2B). An effective brand strategy gives you a major edge in increasingly competitive markets. What exactly does "branding" mean? How does it affect a business like yours? 

A brand resides in the mind of the consumers. It involves creating mental structures and help customers organize their knowledge about the products and services in a way that helps their decision-making. The concept of branding is applicable wherever customers have choice. Branding can be applied to physical goods, places, services, people, non-profit organisations and ideas or concepts.

Brand Mix Elements

Bongile Moloto

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What are the prerequisites?

  • Computer/Laptop
  • Email for notifications and communication
  • Internet connection
  • PDF viewer (e.g ADOBE Acrobat)
  • Microsoft Word for notes
  • A web browser

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Course Content

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Unit 1- Factors influencing branding

1.  (incl. 1.1) Factors influencing branding

1.2  Terminology used in the brand mix 

1.3  Elements of the brand mix

1.4  The purpose of branding goods 

Unit 2- Brand familiarity

2.  (incl. 2.1 & 2.2) Brand familiarity

2.3 The characteristics of a good brand name

It takes between 4 days and 2 weeks, depending on your speed.

only R 50 (incl VAT)

Or

Innovation

Stress Management

Decision Making

Diversity

Sales

Negotiation Skills

Beatrice Dlamini